 |
About Us 
PPM Toolkit Demand Metrics Deploy Metrics Kintana Security ZDS Search Find In Files Specification Free Trial 
KINTANA Information Scripts Free Tools Standards Techniques Workflows CLEARCASE Information Commands SOURCESAFE Information Internals Free Tools 3rd Party Tools VSTS Information Hatteras WorkItem 3rd Party Tools INTRANET Search Engines Content Mgt RESEARCH Languages Tools 
Download Contact Us Link to Us Subscribe 
|
|
|
Googling for Kintana - Mercury ITG - HP PPM |
 | ZDS | | Kintana Information |
The retirement of the 'Kintana' brand name and it's successive replacement with the 'Mercury IT Governance' and 'HP PPM (Project and Porfolio Management) brand names creates problems when doing web searches.
The 'Kintana' brand name has achieved wide recognition, and used either as a unique term or ancilliary term, searches for 'Kintana' return highly relevant result sets.
The 'Mercury ITG' and 'HP PPM' brand names are much weaker.
Searching Then
In October 2004 I ran the Google keyword or exact phrase searches shown below. The results are instructive:
| Search Term | Results | Comment |
| IT | Discarded as a common word by Google. | |
| ITG | 416,000 | Returns mostly organizational acronyms including the International Trumpeters Guild and the whole frog project. Unusable as an individual keyword. |
| Mercury Governance | 71,000 | An unmanageably large set. |
| "Mercury IT Governance" | 1,130 | Mostly news but specifically topic related. 1,060 of these pages were updated in the last year. |
| "Mercury ITG" | 1,700 | Topic related. |
| Kintana | 15,500 | Mostly news but all Kintana related. 13,700 of these were pages updated in the past year. |
Cross checking citations on the cmcrossroads site confirmed Kintana - Mercury ITG brand name usage in about the same ratio (117 to 11 results).
Searching Now
In November 2007, 15 months after HP acquired Mercury and re-re-branded the product I ran an adwords campaign with the keywords below:
The clear implication is that the the market continues to use the 'Kintana' brand name as a single distinctive term to identify the Mercury ITG / HP PPM product lines.
The corollary is that marketing departments simply do not get the web.
Search strategies
Your first choice for locating information on the web should be the 'kintana' keyword, supplemented as required by exact phases for specific products.
If you intend to search using the newer brand names then your best bets are exact phrases. For example : "HP PPM" or "Mercury ITG" combined with product names e.g.: "Portfolio Management" or "Mercury Program Management"
Google™ is a trademark of Google Inc.
Kintana™ and 'Mercury ITG', 'HP PPM' are trademarks of Hewlett Packard Corporation.
| Back to top | ZDS Home | This article updated November 13, 2007. |